Spotify Wrapped — A global campaign to recap the year of listening for fans and artists.
Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly
the same.
So how could we recap each fan’s year in a way that was unique to them?
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their
year
in music. Over 20 million fans visited the campaign site on the first day alone, to
discover their stats, top artist, collect personalized playlists, and uncover more
unexpected insights. And of course,
they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global
Trending Topic on launch day.
Over 35 million fan visits. And every experience was unique.
For 2018 year's campaign Erik defined the design system and early on pitched the idea of
live image color analyzation to define color schemes.
Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly
the same.
So how could we recap each fan’s year in a way that was unique to them?
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their
year
in music. Over 20 million fans visited the campaign site on the first day alone, to
discover their stats, top artist, collect personalized playlists, and uncover more
unexpected insights. And of course,
they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global
Trending Topic on launch day.
Over 35 million fan visits. And every experience was unique.
For 2018 year's campaign Erik defined the design system and early on pitched the idea of
live image color analyzation to define color schemes.
Produced in 2018 at Spotify, New York
Press, Awards, Credits →
Press
Awards
Cannes Lions
2 Bronze, 9 Finalist
D&AD
2 Wood Pencil, 1 Finalist
One Show
3 Gold, 1 Silver, 1 Bronze, 1 Finalist
Art Directors Club
2 Gold, 3 Bronze, 2 Finalist
Webby Awards
Best Visual Design Aesthetic
Clio Awards
4 Silver, 1 Bronze
FWA
1 FOTD, 1 MOTD
Awwwards
1 SOTD
Credits
Produced at Spotify, New York
Global Executive Creative Director: Alex Bodman, Creative Director: Dan Brill, Rajeev Basu,
Spencer Hansen, Noel Yeo, Alexandra Sobiecki
Global Brand Design Director: Rasmus Wangelin, Senior Art Director: Erik Herrstrom, Martin
Berggren
Art Director: Angeline Toh, Steven Conaway, Senior Designer: April Pascua, Designer: William
Oswin
Copywriter: Chris Monk, James Aviaz
Extended team: Alexandra Tanguay, Christine Andrén, Payman Kassaie, Belinda Lopez, Jacky
Tran, Lindsay Fischler, Lauren Solomon, Candice Greenberg, Christine Motch, Natalie
Espinosa, Andon Espeseth, Jenna Alchin, Kenzie Tankersley, Opal Hoyt, June Sauvaget, Neal
Gorevic, Manu Orssaud, Krista Scozzari, Sarah Schlein, Zach Pentel, Nathan Doiev, Scott
Marsden, Erin Palme, Leah Xu, Colin Fahy, Owen Heneghan, Nick Culver, Mert Savner, Race
Archibold, Margot Kurfess, Ellion van Buskirk, Sidra Ahmad
Production Partner: Active Theory, Creative Director: Andy Thelander, Interactive Director:
Michael Anthony, Technical Director: Mike Chang, Interactive Designer: Thiebault
Delaporte-Richard, Rafel Dante, Interactive Development: Alex Bergin, Florian Morel, Nathan
Gordon, Extended team: Annie Chen, Giuseppe Rodriguez, Eddie Benson
