The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike's core. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new Nike.com is based on athletes’ behaviors, both on- and offline. Fast, light, and scalable, Nike’s new home unifies brand, commerce, and social into one robust destination. I worked all over the designs, but where I most of all made an impact was on the design of UI-design, e-commerce, iconography and the mobile experience.
Produced at: R/GA
Creative Direction: Mark Laughlin, Fura Johannesdottir.
Art Direction: Hoshi Ludwig
Visual Design: Matt Schreiber, Augusto Paiva, Erik Herrström, Rumiana Williams.
Experience Design: Xavier Gallego, Caitlin Robinson, Evinn Quinn, Rahul Sen, Jiaxin Feng, Rachel Inman.
Honors: One Show Interactive, Art Directors Club Awards, Webby Awards, D&AD Professional Awards, Digiday Awards, New York Festivals, London International Awards, FWA, Behance, Siteinspire, DigitalAge