This was the first phase in bringing together the whole Nike brand into one single experience. The biggest challenge of this project was to set a style that would work all over the board and throughout all the different brands. The site is designed to fit into 32 languages in 50 countries. It’s a project that took over 19 months (I was on it for the last 8 months), from the initial pitch to this first launch. I worked all over the designs, but where I most of all made an impact was on the design of navigations, forms, user interface, iconography, store locator and footer.

Creative Direction: Mark Laughlin, Fura Johannesdottir. Art Direction: Hoshi Ludwig Senior Visual Design: Matt Schreiber, Augusto Pavia Visual Design: Erik Herrström, Rumiana Williams, Karen Lee. Interaction Direction: Xavier Gallego Interaction Design: Caitlin Robinson, Evinn Quinn, Rahul Sen, Jiaxin Feng. Production: Elizabeth Bell, Mark Norris, Wes Adams, Dan Brodhead