Fast, light and scalable, the new Nike.com unifies Nike's brand, commerce, and social experiences into one simple, shoppable system.
The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike's core. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new Nike.com is based on athletes’ behaviors, both on- and offline. Fast, light, and scalable, Nike’s new home unifies brand, commerce, and social into one robust destination. I worked all over the designs, but where I most of all made an impact was on the design of UI-design, e-commerce, iconography and the mobile experience.