This project was all about implementing the Nike Snowboarding brand into the Nike.com ecosystem. This was also the first time to the products were e-commerce enabled. During this project I worked on the team pages and the collection/lookbook gridwalls.
Creative direction: Sammi Needham Art direction: Hoshi Ludwig Lead design: Augusto Paiva Visual Design: Andy Hong, Erik Herrström Interaction Direction: Xavi Gallego Interaction Design: Evinn Quinn Production: Nick Parisi, Lexi Steigelman, Jessica Cheung, Michael Buccino
Launch site →