NIKEiD NFL Dunks
E-commerce, web design
R/GA collaborated with Nike and NIKEiD to create a premium experience within Nikestore.com for the new NFL gear. The NFL Dunks NIKEiD experience let the users view, purchase and customize the Nike NFL Dunk shoes for all of the 32 individual NFL teams, not only with color but also with variations of team logos and word markups.
Creative Direction: Mark Laughlin Art Direction: Hoshi Ludwig Visual Design: Jonathan Ayers, Erik Herrström Interaction Direction: Paula Guntaur Interaction Design: Josh Coe, Megan Ward Production: Eric Hanser