What's your GQ IQ?

An interactive game concept revolving around a campaign site, built to promote GQ UK magazine.

Consisting of a combination of images gathered from the player's Facebook account, videos and graphics, we created a highly personalized story. Forged to engage the urban man, the user is faced with questions and challenges leading to a final GQ IQ-score, highly sharable and great fun!

During this project I worked on the concept, photo retouch and on some of the web design scenes in the story.
Design team: Filip Nordin, Henrik Dahlqvist, Richard Hedberg and Victor Eide. Producer: Christoffer Lorang Dahl

Client: GQ Magazine / Condé Nast
Produced at: Hyper Island
Honors: Web Design Served (Web feature)