What's your GQ IQ?

Concept, photo retouch, web design

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What's your GQ IQ is an interactive game concept revolving around a campaign site, built to promote GQ UK magazine. Consisting of a combination of images gathered from the player's Facebook account, videos and graphics, we created a highly personalized story. Forged to engage the urban man, the user is faced with questions and challenges leading to a final GQ IQ-score, highly sharable and great fun!

During this project I worked on the concept, photo retouch and on some of the web design scenes in the story.
Design team: Filip Nordin, Henrik Dahlqvist, Richard Hedberg and Victor Eide. Producer: Christoffer Lorang Dahl

GQ Magazine / Condé Nast

Produced at
Hyper Island

Web Design Served (Web feature)