Erik Herrström
Sr. Art Director, Spotify

Originally from Sweden, Erik’s interest for design started early on and after freelancing and taking on his first full-time design job he attended to Hyper Island. His focus on interactive and graphic design brought him to R/GA in New York, where he mainly created work for Nike, but also Google, Samsung, Coca-Cola and Beats by Dre.

Since then, Erik has worked at Stink Studios, taught at the School of Visual Arts and worked on projects recognized by Cannes Lions, Art Directors Club and One Show Awards. He is now leading design on campaigns and branding projects for Spotify’s in-house agency.


Sr. Art Director
2016 – Present

In Spotify's in-house agency, Erik leads design on campaigns and branding projects. Working in a variation of fields including art direction, graphic design, design systems as well as interactive work, installations and events.

Webby Awards
2018 – Present

Reviewing and judging the world’s best work on the internet. The Webby Awards celebrate online excellence and help drive the creative, technical and professional progress of digital media.

2015 – Present

Judging interactive creative in various digital mediums from all around the world. FWA's mission is to showcase cutting edge creativity, regardless of the medium or technology used.

Stink Studios
Art Director
2015 – 2016

Led design and art direction on campaigns for a variety of clients with highlights being the interactive experiences of Google's National Parks centennial and Google Play’s Mad Men retrospective.

School of Visual Arts
Workshop Teacher

Taught and instructed the final year students in interactive design and Photoshop over several workshops in order to reach their expected skill-sets when entering the industry.

Sr. Designer
2011 – 2015

Originally part of the team that created One Nike and later on mainly worked on Nike brand campaigns with focus on art direction and interactive work. Other clients include Google, Samsung, Beats by Dre and Coca-Cola.

Hyper Island
2010 – 2012

Worked in close collaboration with industry professionals to respond to briefs, set by real clients from their real needs. Focus on creativity and communication for the digital campaigns and interactive experiences.

Svenska Spel
2008 – 2009

Worked in the in-house agency, designing interactive campaigns, usually with heavy animation and photo composition focus, and often in collaboration with some of the leading agencies in Sweden.

Client Experience

Spotify / Nike / Google / Samsung / Coca-Cola / Facebook / Twitter / Beats by Dre / Youtube / Condé Nast / Vogue / GQ / Chevrolet / Android / GE / Ebay / Executive Visions / Tchibo / Innocent Smoothies / Digital Arts / Sidewalk Labs / Goldman Sachs / Getty Images / Cirque du Soleil / Nokia / Svenska Spel / CAP&Design

Selected Work

Spotify Wrapped 2018
David Bowie is Here 2018
Spotify for Students 2018
Flow-Machines 2018
RapCaviar Identity 2017
Google National Parks 2016
Mad Men x Google Play 2015
Nike Pro 360 Fit System 2014
One Nike 2012


Cannes Lions

2 Gold · 1 Silver · 8 Bronze · 17 Finalist


3 Yellow Pencil · 1 Graphite Pencil · 7 Wood Pencil

One Show

6 Gold · 4 Silver · 4 Bronze · 9 Finalist

Art Directors Club

3 Gold · 4 Silver · 4 Bronze · 11 Finalist


3 Winner · 4 People’s Voice · 4 Finalist


6 Gold · 4 Silver · 2 Finalist


1 FOTY Finalist · 1 FOTM · 9 FOTD


1 SOTM Finalist · 3 SOTD


1 Bronze · 1 Finalist

New York Festivals

2 Bronze


1 Platinum · 2 Gold · 1 Silver


2 Winner · 1 Silver

06.2019, New York